Logo and Logo Guidelines

The IV logo is the most powerful visual asset of the IV brand. For the IV logo to be effective, please follow these principles.

• Artwork. The IV logo is considered artwork and may not be recreated or modified in any way.
• IV Logo Color. The IV logo should appear in white, black or in IV blue and black. The preferred use is IV blue and black or reversed out of the IV band.
• Minimum Clear Space. Our logo should always be a focal point and should stand apart from other elements. A minimum clear space on all sides protects the visual impact of the logo.