In the January installment of his monthly contributed column to Bloomberg View, IV CEO Nathan Myhrvold opines on the shortcomings of the advertising-focused business model in the newspaper industry, and the slow transition of print media to digital platforms. Drawing parallels to the emergence of the cable TV industry in the 1970s, Nathan examines the convergence of new and old media, and the different directions in which the newspaper industry may evolve over the next decade:

"The question is whether paid-subscription news sites can make the transition fast enough to make up for their plummeting ad revenue. It takes time to persuade people to pay for something they expect to get free. Ultimately, the change will happen, but maybe not fast enough to save some of the great institutions of newspaper journalism."

Head to Bloomberg to read the article in its entirety.


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