If you make mobile phones, stuffed animals or kitchen utensils, the world can easily imagine what it is your company does. It’s harder for people to imagine what our business looks like. We’re in the business of ideas and inventions, and it’s not that easy to hold an idea in your hand, though the value of an idea can be tremendously more than a new toy or gadget. The good news is, stats and milestones help. And when our executives give presentations about our business or our business model, it’s clear the numbers – and proof points – are what interest people the most.

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