Invention Capital at Work

Flour Power

Start-up company CF Global turns invention into the grounds for a new market

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Introducing

The team behind Coffee Flour™ saw a long-standing problem in need of a solution and invented a process for turning the unvalued coffee cherry pulp cast off in the harvest of coffee beans into nutritious and tasty flour.

COFFEE:
A HOT COMMODITY
It is universally appreciated by avid consumers around the world. Unfortunately, current coffee production processes generate significant volumes of byproduct that create a heavy environmental burden, the scale of which has significant global impact.

Trade

Coffee is the second most traded product in the world after petroleum

Market

12 billion pounds of coffee beans are consumed annually across the globe. That's roughly equal to 1.5 Great Pyramids in Egypt!

Farm

11 million hectares of the world's farmland—equivalent to the combined area of Vermont, New Hampshire, Massachusetts, Connecticut, and Rhode Island—are dedicated to coffee cultivation

Earth

45 billion pounds of unused coffee cherry skins and pulp a year would circle the Earth 6,645 times

  • TRADE
  • FARM
  • MARKET
  • EARTH

TRANSFORMING BYPRODUCT INTO BENEFIT

Changing the world of coffee forever

  • HARVEST
  • PROCESS
  • MILL
  • ENJOY
MAKING
COFFEE FLOUR
HAPPEN
Not every good idea results in a start-up, but with the right help it's where good ideas can lead.
Idea

Coffee Flour inventor turned CF Global executive, Dan Belliveau, envisioned the creation of a new billion-dollar market and invented a patent-pending process for converting a global agricultural byproduct into a food ingredient. But he couldn't make it happen all by himself.

Relationship

Dan called upon a former colleague, now working at Intellectual Ventures (IV), to discuss the possibilities. IV saw tremendous potential in the endeavor, so much so that we invested capital and expertise into the venture to help validate the business case; including activating our network of inventors, scientific testing of the ingredients, and product prototyping and testing.

Building

Excited by the prospects, IV paid for and managed the patenting process for the Coffee Flour inventions. Simultaneously, some of the most important and influential coffee growers and traders in the world became investors and business partners—including ECOM and Mercon—making it possible to form the company CF Global Holdings, Inc.

Future

The future looks bright, and collectively we have confidence that Coffee Flour will be well received by major food and beverage and baked-goods companies, eventually hitting consumer shelves in 2015. Until then, local Seattle chefs like Jason Wilson are already integrating Coffee Flour into their recipes and making customers happy.

READ

Download the full story or visit Coffee Flour online.

CONTACT

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WATCH

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